The history of Fujing Holdings can be traced back to December 2006, when its controlling shareholder, Mr. Zhang Yonggang (“Mr. Zhang”), founded its principal operating subsidiary, Fujing Agriculture. At the beginning, the Group grew vegetables in traditional methods, yet Mr. Zhang found that there were shortcomings in the traditional way of agriculture, particularly on food safety, production standardisation, preservation and brand-building. Hence, leveraging its extensive industry experience and considerable knowledge, Mr. Zhang eventually came up with the idea to grow vegetable produce in individual pots, as a solution to the shortcomings of traditional agriculture. Since the second half of 2012, the Group developed its own potted vegetable produce, which also became the main products of the Group. Since 2016, the Group commenced its large scale production, with an annual production capacity of more than one million pots. As at the Latest Practicable Date, the Group has 140 greenhouses and 3 cultivation facilities for cultivating its potted vegetable produce.
The Group sells potted vegetable produce primarily through a network of distributors in the PRC, which will be subsequently redistributed to over 1,000 customers in Shandong, Liaoning and Shaanxi provinces in the PRC. Majority of the customers are restaurants and hotels, and the products were marketed under the Group’s brand「富景农业」. The Group’s product assortment covers 29 potted vegetable produce species, including major products such as crown daisy, rapeseed, Frise´e, Indian lettuce, pak choi and lettuce.
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